The folks at Compete made a splash today with a blog post that shows how Pinterest recently surpassed Tumblr in terms of unique visitors.
Compete called it “monumental” and the news spread pretty quickly on Twitter and other tech/social circles. Compete’s chart shows Pinterest on a more rapid rise toward 25 million uniques, while Tumblr traffic is rising more steadily toward the same number. It shows Pinterest surpassing Tumblr in August of this year.
We checked in with comScore to see if their data showed the same thing.
The answer? Not quite, but comScore shows that Pinterest is clearly narrowing the gap and should pass Tumblr in the near future. Pinterest traffic is up 1,152 percent year-over-year according to comScore, and Tumblr’s is up 95 percent in the same timeframe.
Of course, neither Compete nor comScore are reporting exact numbers; they’re estimates based on analyzing the online behavior of internet users that have opted-in to being tracked anonymously.
What would be great to see is the actual analytics that companies like Pinterest and Tumblr have internally. But let’s not hold our breath for that to happen anytime soon.
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