Location data 101: A primer for marketers
In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer...
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Marketing salary survey 2019: Compensation trends in the U.S.
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim...
Marketing salary survey 2019: A global snapshot
As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at...
Adopting new martech? You don’t have to choose between agile and waterfall
Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Ask the #SMXpert: Smart B2B SEM Tactics
The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...
Ask an #SMXpert — JavaScript & PWAs
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the JavaScript & PWAs: What SEOs Need To Know session with Max Prin, with an...
Ask the #SMXperts: Going All-In On AMP
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul...
Ask the SMXperts: The latest in advanced technical SEO
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm...
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s train
“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
How Intel uses real-life stories to build campaigns around its B2B technology solutions
“The marketing before July of 2016 was ecosystem marketing — and what I mean when I say that, is the people who would buy our chips from...
For Reduxio’s CMO, diversity is key to building a winning marketing organization
Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100...
To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the...
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
Ceridian CMO says internal communications are key to branding through an acquisition
“Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was actually founded in 1932, and has always...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top
According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell....
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
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