Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns.
The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage creative development assets and tools for ad campaigns on the site.
“Since Pinterest is visual and personal, creating good Pins requires a special touch. With our new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices,” Alex Guttler and Jyri Kidwell write on the Pinterest Business blog.
According to Pinterest, the new Creative PMPs will give advertisers access to more than 10,000 designers, editors, copywriters, photographers, videographers and creators — and will be able to create Promoted Pins that can be delivered directly to an advertiser’s board to use in ad campaigns.
“Pinterest is leading the way with visual discovery, and we know that high-quality creative is what drives engagement and performance, so we couldn’t be more thrilled to partner with Pinterest on this journey,” says VidMob founder and CEO Alex Collmer.
Pinterest shared the following Promoted Pin from the Heinz brand that was created using VidMob:
The newly created Creative PMP segment is Pinterest’s fifth group of specialty PMPs. (The other four specialties include advertising, content marketing, measurement and audiences.)
In addition to bringing the new Creative PMPs on board, Pinterest has added Smartly to its advertising PMPs and Hootsuite to its Content Marketing PMPs. A full list of Pinterest’s 51 PMPs can be searched via the company’s directory of marketing partners.
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