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Writer's pictureFahad H

Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches

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Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline pre-holiday period. Meanwhile, traffic is up 2.2 times over the baseline, perhaps indicating that shoppers are still looking for the best deals, the ideal gifts, or just seeking out a retailer that can ship in time for a pre-Christmas arrival.

These stats are from Marketing Land’s Online Retail Shopping Report, which is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.

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We’ll be featuring data like this weekly on Marketing Land as a part of our Retail Column coverage through the holiday shopping season. Some additional context can be found here.

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