While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like...

The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a...

Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you...

Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the...

Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, the retailer has...

If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are...

Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since...

What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases...

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this...

Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where...

One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...

We all fell for it at first. We’d search for something online, and the combination of an intriguing headline and a provocative photo,...

These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries,...

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers....

Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no...

CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event,...

As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we...

Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with...