Fahad HAug 29, 20194 min read3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategyWhile shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like...
Fahad HAug 23, 20194 min readHow brick-and-mortar retailers can succeed on AmazonThe popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a...
Fahad HAug 8, 20193 min readWinners with back-to-school shoppers are likely to see higher returns during holidaysBefore I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you...
Fahad HJul 9, 20193 min readHere’s how retailers can create powerful human connections for shoppers amid the fanfare of AmAmazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the...
Fahad HJul 2, 20195 min readMoving from vendor to seller on Amazon? Here’s what you need to knowAmazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, the retailer has...
Fahad HJun 10, 20195 min read5 factors of direct-to-consumer brand successIf I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are...
Fahad HMay 24, 20194 min readLearn how to target adjacent markets with smart risk-takingTwo running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since...
Fahad HMay 8, 20196 min readHere’s how to identify and define your brand to engage customersWhat is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases...
Fahad HMay 1, 20196 min readHere’s how brand marketers can use immersive technology to build an effective retail experiencIt’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this...
Fahad HMar 20, 20195 min readTime to leave last touch attribution in the dust? Answer these 4 questions firstRetail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where...
Fahad HMar 15, 20194 min read3 ways consumer shopping is changing in 2019One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...
Fahad HMar 14, 20193 min readBrands lose consumer trust over ad trickeryWe all fell for it at first. We’d search for something online, and the combination of an intriguing headline and a provocative photo,...
Fahad HFeb 22, 20195 min readScarcity marketing: Does it still work?These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries,...
Fahad HFeb 15, 20193 min readHow strong is your Amazon ‘health?’To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...
Fahad HFeb 7, 20193 min read3 lessons learned from 89,000 Amazon fashion product pagesFor select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...
Fahad HFeb 1, 20192 min readHow does an omnichannel vision increase sales?With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers....
Fahad HJan 31, 20194 min read3 powerful ways to maximize data to grow your e-commerce businessThose on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no...
Fahad HJan 15, 20193 min readEverything is e-commerce: Big takeaways from CESCES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event,...
Fahad HDec 20, 20183 min read3 ways customer data drives more impactful brand experiencesAs marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we...
Fahad HDec 17, 20183 min read5 techniques to make free shipping pay off in the holiday season and beyondPerhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with...
