Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...

Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides....

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app...

And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...

Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....

technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...

A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...

Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...

Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...

Singular and Apsalar announced this week they are merging to create “a unified analytics platform” for mobile analytics and attribution....

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages...

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...

Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...

App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...