“Most companies are still afraid of everyone’s web site but their own.”
In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps.
The upcoming General Data Protection Regulation (GDPR), he added, will show them that they “have to be afraid of their own assets.”
His company helps web sites and app publishers with ad verification and regulatory compliance. To do that, Media Trust pulls back the curtain and lets publishers see the dozens, if not hundreds, of third-party software programs that are running in their properties.
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