Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division Nov 3, 2015 by Barry Levine Co-founded by ex-Apple CEO John Sculley, Zeta is fueling its growth as a data-driven marketing platform with $125 million raised last summer.
At IAB’s Ad Ops Conference, Ad Blocking and Header Bidding Rule Nov 3, 2015 by Barry Levine Viewability and HTML5 take a back seat to the threat of web users negating display ads and the option of publishers going around Google.
Live Blog: Machine Learning Day At Google Nov 3, 2015 by Danny Sullivan To help educate the press — and by extension the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View.
Pinterest Is Rolling Out Buyable Pins For Android Users Nov 3, 2015 by Martin Beck Pinterest extends access to e-commerce feature beyond iOS devices and launches The Pinterest Shop, a curated section of things to buy.
YouTube Opens Up To Third-Party Viewability Verification Nov 3, 2015 by Ginny Marvin In light of industry pressure, YouTube will allow outside vendors to start reporting ad viewability in early 2016.
Livefyre Lights Up Its Rebuilt UGC Platform Today Nov 3, 2015 by Barry Levine Company integrates all of its tools into a new Engagement Cloud while adding such features as image saving, stream filtering and codeless app modification.
Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads.
From Around The Web:
How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy, www.toprankblog.com
Restaurant Group Takes a Data-Driven Approach to Email Marketing, streetfightmag.com
AppNexus Announces Launch of Viewable Marketplace, www.prnewswire.com
Boomtrain and Marketo partner, PR Newswire
eXelate Expands Its Mobile User Dataset, www.nielsen.com
Hearsay Social Delivers Predictive Omnichannel Suite, www.marketwired.com
Integral Ad Science Introduces Pub Expert, www.marketwired.com
As Ad Tech And Mar Tech Converge, MediaMath CEO Joe Zawadzki Prefers Partnerships Over Acquisitions, adexchanger.com
iOS App Testing is Easier Than Ever, www.usertesting.com
Facebook Testing New “Open in App” For Facebook Pages, www.thesempost.com
Facebook Updates Progress on Artificial Intelligence, www.adweek.com
Inside Facebook’s MemNets And The Drive To Bring Advanced AI To Everyday Tasks, www.fastcompany.com
Comments