HubSpot partners with Supermetrics, adding multi-portal analytics and reporting
HubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges...
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The MarTech Minute: Deloitte introduces “blockchain in a box,” Accenture acquires Analyt
MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The...
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
SugarCRM introduces new capabilities for CX applications
CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....
Email and phone communications dominate conversational martech, but chat isn’t far behind
Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
After partnering with Adobe earlier this year, process management and automation platform Nintex announced that the partnership will now...
IBM’s Watson Marketing spinoff launches with agile strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Episerver unveils digital marketplace for verified apps
Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...
WP Engine announces Flywheel acquisition, HubSpot partnership
WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new...
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the...
Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketin
Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...
The martech stack fallacy: It’s not about technology
Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on...
3 reasons chatbots are transforming the automotive industry
Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...
ABM is maturing, here are some tools to help build successful campaigns in 2019
If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back...
Here’s how marketers get motivated for the new year
Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Predictions about data usage post-GDPR
Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
2018 Stackie Award winners: The most impactful martech stacks this year
MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners...
So, what’s it like to be a CMO of a marketing-focused business?
But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...
Will GDPR and blockchain live up to their hype in 2018?
General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...
The next wave of ABM: A blended approach (Part 1)
In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...
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