HubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges...

MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The...

SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...

CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....

Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...

After partnering with Adobe earlier this year, process management and automation platform Nintex announced that the partnership will now...

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...

WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new...

Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the...

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on...

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...

If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back...

Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...

MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners...

But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...

General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...

In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...