Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
YouTube launches 360-degree live videos & adds spatial audio for on-demand videos Apr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience.
Microsoft’s user-response Pulse platform now supports on-demand video Apr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or education.
Beacon marketers have new ways around app download requirement Apr 19, 2016 by Greg Sterling Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.
Unifying the customer experience across channels Apr 18, 2016 by Digital Marketing Depot Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships.
Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” Apr 19, 2016 by Digital Marketing Depot Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact? Read this e-book from Vision Critical and discover how marketing technology […]
Now you can capture Order IDs to mitigate double-conversion counting in AdWords Apr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
How to check if you’ve screwed up your AdWords account Apr 19, 2016 by Daniel Gilbert Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.
From Around The Web:
Yahoo bidders are few and far between, but include Verizon, TPG and a gang of exes, recode.net
The Ultimate Responsive Logo Reacts To The Sound Of Your Voice, www.fastcodesign.com
eBay Enterprise merges with Innotrac to become ecommerce operations giant Radial, venturebeat.com
How to Improve Shopping Performance with Segmentation, insights.marinsoftware.com
Unlock Amazon’s Buy Box with the power of data, econsultancy.com
What JavaScript Means for Ecommerce Merchants, www.practicalecommerce.com
The Brave New World of Technology: What Comes After the Bots, www.cmswire.com
Android Security 2015 Annual Report, security.googleblog.com
Our fastest, cleanest app yet, blog.pinterest.com
‘VR isn’t scalable’: Bursting the in-store digital tech bubble, digiday.com
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