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MarTech Today: Yahoo’s Spin-Off, Oracle’s Responsys & AMP’s Momentum

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets Dec 9, 2015 by Greg Sterling In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The reason the Alibaba spinoff was scrapped was uncertainty over tax liability.

  2. Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration Dec 8, 2015 by Barry Levine Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target individuals.

  3. CampaignChain Launches Its Open-Source “Cockpit For Digital Marketing” Dec 9, 2015 by Barry Levine Germany-based company offers beta of a central dashboard to handle email and social campaign management through several tools.

  4. Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day Dec 9, 2015 by Greg Sterling This morning Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open source effort with a range of publishers on October 7 this year. Some see AMP as Google’s answer to Facebook Instant Articles and Apple News.

  5. Site Redesign & Migration Tips To Avoid SEO & UX Disasters Dec 9, 2015 by Modestos Siotos Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.

  6. Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce Dec 8, 2015 by Martin Beck The moves will add experience to Pinterest’s engineering and product teams.

  7. Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step-By-Step Guide Dec 9, 2015 by Digital Marketing Depot Learn how GA Enhanced Ecommerce can help you understand user behavior from promotional impression to purchase. Get insight into how visitors first find products on your site, how many items they add or remove from the cart before checkout, and which product suggestions are effective. This guide from MoreVisibility will show you how to measure […]

  8. Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost Dec 9, 2015 by Greg Sterling Fast-loading pages using the AMP format will arrive early next year, may be designated as “Fast” in search results.

From Around The Web:

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