Mar 8, 20162 min read

MarTech Today: WordPress’ Instant Articles plugin, Trade Desk goes native & top social li

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

WordPress releases plugin to support Facebook Instant Articles Mar 7, 2016 by Tamar Weinberg WordPress has partnered with Facebook to launch a plugin that supports Instant Articles out of the box.
IAB primer outlines anti-ad blocking choices for publishers — and their risks Mar 7, 2016 by Greg Sterling Report offers a range of options and approaches for publishers, featuring varying degrees of aggressiveness.
Up close at SMX West 2016: Advanced audience targeting Mar 7, 2016 by Christi Olson Columnist Christi Olson recaps insights from a group of industry veterans at SMX West who discuss how to get the most from advanced audience targeting.
DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP Mar 7, 2016 by Barry Levine The announcement means that programmatic implementation of native ads has taken another step forward.
Forrester Wave Report Names Top Four Social Listening Tools Mar 4, 2016 by Barry Levine Research firm points out that with new features continually being added, social listening platforms are evolving into “social relationship” ones.