Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Survey: URL schemes for deep links increasing in retailer apps May 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers.
Act now: SMX Advanced early bird rates expire next week May 9, 2016 by Marketing Land Nearly 75 percent of the tickets for Search Engine Land’s SMX Advanced are sold, and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates.
[VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more May 9, 2016 by Matt McGee In this week’s show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recaps YouTube and other news from NewFronts and more.
Changing domain names in 2016: 10 easily overlooked steps that can save SEO May 9, 2016 by Glenn Gabe Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
Software dev firm Clearcode launches security-minded DMP May 9, 2016 by Barry Levine The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure.
MarTech Europe 2016 call for speakers is now open May 9, 2016 by Marketing Land MarTech Europe is returning to London this fall, November 1 and 2, and I’m excited to open up the call for speakers today.
Voice search reporting coming to Google Search Console’s Search Analytics report May 9, 2016 by Barry Schwartz Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.
From Around The Web:
Expanding your marketing playbook with predictive analytics, econsultancy.com
Predictive Analytics: A Reality Check for B2B Marketers, www.cmswire.com
The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data, www.websitemagazine.com
The Rise of the Digital Experience Platform, www.getelastic.com
WordPress 4.5.2 Patches Two Security Vulnerabilities, wptavern.com
How Long Are Digital Shoppers Willing to Wait for Site Pages to Load?, www.emarketer.com
3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech, www.adweek.com
Ad Tech? Marketing Tech? What They Mean and the Difference between the Two, www.martechadvisor.com
Digital Marketing Tech Falls Short for Most Enterprises, www.cmswire.com
Identity-Driven Technology could be a Key Influencer to the Future of Marketing, www.martechadvisor.com
Reddit’s technology subreddit is considering banning links to publishers that ban ad blockers, digiday.com
The next AI is no AI, techcrunch.com
Use Marketing Automation for 1-to-1 Customer Engagement, www.cmswire.com
Why Marketing Technology Platforms Need New Innovations to Drive Revenue and Growth, www.martechadvisor.com
Bots, Messenger and the future of customer service, techcrunch.com
Is artificial intelligence smartphone marketing’s salvation or its undoing?, www.mobilecommercedaily.com
Facebook details its company-wide machine learning platform, FBLearner Flow, venturebeat.com
12 Apps for Live-streaming Video, www.practicalecommerce.com
Coming Soon: Broadcast Search, Drones and Save Beyond 24 Hours, medium.com
Comments