Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Twitter Courts Brands With New “Brand Hub” Social Listening Analytics Oct 26, 2015 by Ginny Marvin The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition.
MarTech Landscape: What Is Local Marketing Automation Software? Oct 26, 2015 by Claire Schoen Marketing at the local level can be enhanced — and more efficient — when tasks are automated.
Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results Oct 26, 2015 by Danny Sullivan A machine-learning AI is handling 15% of Google’s search queries.
How To Leverage The Google Search Analytics API Oct 26, 2015 by Andrew Ruegger Looking for more insights into your website’s search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find out about your website’s performance, Google’s algorithmic testing and consumer behavior.
No More Typing: How To Prepare For The Next Wave Of Voice Search Oct 26, 2015 by Chris Marentis Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers.
From Around The Web:
The Analytics of Everything, www.dmnews.com
The Whole Bit About the Right Metrics for DX, www.cmswire.com
Tech Giants Sign Letter Against EU Laws To Hand Huge New Powers To ISPs, techcrunch.com
Welcome to our new CISO, Bob Lord, yahoo.tumblr.com
Call Tracking vs Call Conversion Optimization, www.thesaleslion.com
Digging Into Display, www.clixmarketing.com
ToysRUs Book of Book of Awesome Features an All New Interactive Experience, www.multivu.com
Analytics Startup SimilarWeb Raises $25M At $400M Valuation, TechCrunch
Is PII Still The Third Rail Of Privacy For Ad Tech?, adexchanger.com
3 Ways to Trick Facebook Feed Algorithm to Get Seen by More People, www.internetmarketingninjas.com
Yorumlar