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Writer's pictureFahad H
Oct 27, 20152 min read

MarTech Today: Twitter’s TrueVoice, Google’s RankBrain & Next Wave Of Voice Search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Twitter Courts Brands With New “Brand Hub” Social Listening Analytics Oct 26, 2015 by Ginny Marvin The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition.

  2. MarTech Landscape: What Is Local Marketing Automation Software? Oct 26, 2015 by Claire Schoen Marketing at the local level can be enhanced — and more efficient — when tasks are automated.

  3. Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results Oct 26, 2015 by Danny Sullivan A machine-learning AI is handling 15% of Google’s search queries.

  4. How To Leverage The Google Search Analytics API Oct 26, 2015 by Andrew Ruegger Looking for more insights into your website’s search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find out about your website’s performance, Google’s algorithmic testing and consumer behavior.

  5. No More Typing: How To Prepare For The Next Wave Of Voice Search Oct 26, 2015 by Chris Marentis Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers.

From Around The Web:

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