Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Twitter Announces Native Video Ads, New App Install Features & Curation Tools Oct 21, 2015 by Danny Sullivan Today at Twitter Flight — Twitter’s annual developer conference — the company announced new ways for app installs to happen from profile pages and timeline, as well as the release of new curation tools, native video ads and more.
Marketer’s Guide: B2B Marketing Automation Platforms Oct 21, 2015 by Search Engine Land Do you need a marketing automation platform?
Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords Oct 21, 2015 by Daniel Gilbert Former Googler Daniel Gilbert shares a Brainlabs script that helps you avoid disaggregated data in your AdWords campaigns.
Yahoo Says It Has Its Own Algorithm For Mobile Search Results Oct 21, 2015 by Barry Schwartz Yahoo’s Marissa Mayer says they have their own mobile search algorithm which helps them provide a unique search experience for their users.
Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft Oct 21, 2015 by Barry Schwartz After being fired and then rehired from Bing within a year, Microsoft’s Duane Forrester announces he is leaving the company.
From Around The Web:
Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare, streetfightmag.com
Apple and Dropbox say they don’t support a key cybersecurity bill, days before a crucial vote, www.washingtonpost.com
Multivariate Testing: What it is and When to Use It, www.searchenginejournal.com
Should You Really Reduce Form Fields?, conversionxl.com
Get a Responsive Website Design With These 5 Tips, www.verticalresponse.com
Virtual Reality Shopping: Going Back To The Future, company-enterprise.myshopify.com
Google Executive Calls for Swift Industry Response to Ad Blocking, Wall Street Journal
AWeber Unveils Its New Email Automation Platform, www.globenewswire.com
Pixability Expands Data Science Leadership With Hiring of Industry Veteran John Baker, www.pixability.com
Symphony Advanced Media Appoints Chuck Shuttles as Senior Vice President of Panel Operations, www.marketwired.com
Tremor Video Announces Chief Technology Officer Transition, www.businesswire.com
How Programmatic Tech Will Become A Part Of The Storytelling Process, adexchanger.com
Apple Releases iOS 9.1 With New Emoji, Live Photos Improvements, www.macrumors.com
Back to the ’80s: How Mobile Tech Has Surpassed Back to the Future’s Expectations, www.adweek.com
How Facebook Instant Articles Works: A Publisher’s Perspective, www.fastcompany.com
Dentsu’s Video Investment Chief Says Buyers Need More Data Consistency, Clarity In Mobile Video, adexchanger.com
Facebook or YouTube for the Best Video DX?, www.cmswire.com
Get a YouTube Custom URL With Just 100 Subscribers, www.reelseo.com
Hulu Is Open for Programmatic Advertising Starting Today, www.adweek.com
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