Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google Feb 11, 2016 by Barry Levine The combined entity says it now can offer access to a massive list of identified first-party customers, plus premium ad inventory.
Wikidata 101 For SEOs Feb 11, 2016 by Clay Cazier Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.
Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web Feb 11, 2016 by Barry Levine Startup nabs $10 million to launch its massive structured database that “knows” about products, news, profiles, comments, and other web content.
MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity Feb 11, 2016 by Barry Levine As marketing tech was beginning to catch hold a few years ago, he said, there was a window to create an industry-wide platform that went beyond suites.
Using Data.gov And Open Data To Develop Actionable Consumer Insights Feb 11, 2016 by Benjamin Spiegel Columnist Benjamin Spiegel explains how data.gov goes beyond traditional digital research data to bring you actionable marketing insights.
Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More Feb 10, 2016 by Matt McGee Twitter reveals several planned improvements for 2016 in the name of fixing “broken windows” and making the service more intuitive.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO) Feb 11, 2016 by Glenn Gabe You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.
Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries Feb 10, 2016 by Danny Sullivan Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.
From Around The Web:
Adaptive Content: The Way to Your Customer’s Heart, contentmarketinginstitute.com
13 Conversion Rate Optimization Tools Compared, www.searchenginepeople.com
BuddyPress 2.5 Will Add Customizable Emails via a New BP Email API, wptavern.com
Rocket Fuel Names Former DoubleClick and Google Executive Ben Saitz as Chief Customer Officer, rocketfuel.com
Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?, adexchanger.com
Facebook is testing SMS integration in Messenger on Android, launches multiple account support, venturebeat.com
Twitter open-sources Screengrab, a tool to automatically take screenshots on Android, venturebeat.com
Google Developing Stand-Alone Virtual-Reality Headset, www.wsj.com
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