Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Telenor Acquires Tapad For $360 Million Feb 1, 2016 by Ginny Marvin The mobile carrier aims to bring Tapad’s cross-device expertise to emerging markets in Europe and Asia.
Marketing Land’s SocialPro Coming To Seattle This June; Registration Open Feb 1, 2016 by Marketing Land Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard-core social media practitioners for cutting-edge paid, earned and owned tactics from leading brands and agencies.
Beta Rates Expire Next Week. Register For MarTech Today! Feb 1, 2016 by Marketing Land Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today!
Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys Feb 1, 2016 by Matt McGee Company reminds Page owners that asking for likes and clicks isn’t a good long-term visibility strategy.
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP) Feb 1, 2016 by David Booth Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful results.
Martech Landscape: What Is An Ad Exchange? Feb 1, 2016 by Ginny Marvin How do ad exchanges work, and do they differ from ad networks or supply-side platforms?
Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps” Feb 1, 2016 by Barry Levine A user can now chain together an unlimited number of business applications to automatically conduct pre-defined steps.
MarketingZoom Launches Site For Buying And Selling Marketing Jan 29, 2016 by Barry Levine The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing opportunities.
Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch Feb 1, 2016 by Barry Schwartz Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling Curious” button on hard press.
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing Feb 1, 2016 by Wesley Young Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
From Around The Web:
ComScore Completes $768M Merger With Rentrak In Bid For Cross-Screen Measurement, adexchanger.com
15 Tips to Help Keep Your Blog Secure from Threats, www.blogtyrant.com
Take It To’s blogging platform helps creative professionals showcase and share their work, venturebeat.com
Google Fiber may be looking to add phone services, www.washingtonpost.com
Not all responsive designs are created equal, www.internetretailer.com
What are the advantages of RTB for buying display advertising?, econsultancy.com
Crawl Your Ecommerce Site with Python, Scrapy, www.practicalecommerce.com
Is Logistics About To Get Amazon’ed?, techcrunch.com
Adtech isn’t in trouble — it’s just misunderstood, venturebeat.com
Does Twitter Have What It Takes To Be An Ad Tech Contender?, adexchanger.com
15 alternatives to Facebook’s Parse, venturebeat.com
Virtual Reality Is an Immersive Medium for Marketers, www.emarketer.com
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