Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Segment adds automatic data collection for mobile apps Jun 8, 2016 by Barry Levine Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization.
chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE Jun 8, 2016 by Marketing Land Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference.
The future of social intelligence: image recognition and analysis Jun 8, 2016 by John Donnelly III When it comes to uncovering valuable insights that help marketers target the right audience, text analysis isn’t enough anymore. Columnist John Donnelly discusses the impact and evolution of social media image recognition and analysis.
New AMP ad formats in the works as Google study shows higher eCPMs on AMP Jun 7, 2016 by Ginny Marvin Mobile sticky ads and flying carpet formats are in development.
Twitter for Android gets a facelift Jun 7, 2016 by Tamar Weinberg Twitter for Android has gotten an overhaul, and the feedback is positive.
All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms” Jun 8, 2016 by Digital Marketing Depot Marketing Land’s all-new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business. This 35-page report is your source for the latest trends, opportunities and challenges facing the market for predictive marketing analytics software tools as seen […]
From Around The Web:
HookLogic Announces Major Expansion of Ecommerce Ad Exchange, www.prnewswire.com
Predictive Technology May Be Powerful, but It’s No Crystal Ball, www.emarketer.com
The Magical, Terrible World of MarTech Acquisition, www.cmswire.com
Two-Thirds of SMBs Invest in Automation to Help Nurture Leads, www.emarketer.com
A Chrome extension to help validate your AMP pages, amphtml.wordpress.com
German publishers are pooling data to compete with Google and Facebook, digiday.com
Google developing kill switch for AI, www.bbc.com
YouTube’s Susan Wojcicki on Transforming the Video Service, www.wsj.com
Comments