MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads &

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.

2. Chatsuite announces new chatbot creation and management features for agencies Aug 25, 2016 by Barry Levine The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.

3. Jivox launches dynamic personalization for video ads Aug 25, 2016 by Ginny Marvin Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more.

4. Twitter adds a button for people to direct-message businesses from their sites Aug 24, 2016 by Tim Peterson Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.

From Around The Web:Analytics

1. Building Your Own “Starship Enterprise” to Monitor and Manage Digital Marketing Performance, www.martechadvisor.com

2. BuzzFeed names Todd Levy as its new CTO, techcrunch.co

3. Google Fiber is pulling back on its broadband rollout as pressure grows to cut costs, www.recode.net

4. Build a Responsive, Mobile-first Cart Page with Bootstrap, www.practicalecommerce.com

5. Ad Tech And Mar Tech Synergy: Implications For App Developers, adexchanger.com

6. Facebook open-sources A.I. software for segmenting objects in images, venturebeat.com

7. Marketer’s Guide to Digital Dashboards, www.cardinalpath.com

8. What are the benefits of a creative management platform (CMP)?, www.econsultancy.com

9. 4 Addicting Mobile Apps Developed By Social Media Stars, mediakix.com

10. 9 Costs to Consider Before Hiring a Custom App Developer, smallbiztrends.com

11. Chat bots: Turning SMS into a next-gen engagement platform, www.mobilecommercedaily.com

12. Facebook Seizes Header Bidding to Challenge Google, adage.com

13. YouTube Film School for Marketers: The Scrappy Upstart’s Cheat Sheet for High-Quality Video Marketing, www.marketingprofs.com