Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
Placed entices users to share location with frequent flyer miles Aug 19, 2016 by Greg Sterling Company provides a clear value exchange to consumers for their location data.
How to solve the event marketing data problem Aug 19, 2016 by Scott Vaughan From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.
Google says bots are the main target of Keyword Planner changes; a lot of questions remain Aug 19, 2016 by Ginny Marvin Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
From Around The Web:
Google secretly acqui-hired mobile app development startup Apportable, venturebeat.com
Tech Companies Urge U.K. to Keep Internet Borders Open, adage.com
30+ Tools for Better Content Marketing, contentmarketinginstitute.com
Crucial For Your Site: HSTS (HTTP Strict Transport Security), www.searchenginepeople.com
US ready to ‘hand over’ the internet’s naming system, www.bbc.com
Amazon now lets you rent its virtual desktops, Amazon WorkSpaces, by the hour, techcrunch.com
Dashboards are not real technologies: Influencer marketing technology is a hot mess, digiday.com
Data & Automation Offers Solutions for SMBs, www.martechadvisor.com
Apple just dropped iOS 10 beta 7 for developers and public testers, techcrunch.com
DMA’s Cross-Device ID Program Delivers Solutions For Your Cross-Device Marketing Challenges, thedma.org
How the 5G Revolution Will Transform Marketing, contently.com
How to fix the most common AMP error in WordPress, raventools.com
Immutable models and data consistency in our iOS App, engineering.pinterest.com
Is your location data actionable?, www.mobilecommercedaily.com
Google will kill Chrome apps for Windows, Mac, and Linux in early 2018, venturebeat.com
Facebook Custom Audiences Now Match 14 Data Points, www.aimclearblog.com
With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed, www.emarketer.com
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