MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadm

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware Jun 1, 2016 by Barry Levine The acquisition helps “close the circle” for services it can offer to businesses.

2. All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms” Jun 1, 2016 by Digital Marketing Depot Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business.

3. 7 great reasons to attend SMX Advanced in 3 weeks Jun 1, 2016 by Marketing Land SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now!

4. Live from your brand: streaming video and the new consumer connection Jun 1, 2016 by Maggie Malek With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers.

5. What will “frictionless logins” mean for digital marketing? Jun 1, 2016 by Barry Levine If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.

6. Google releases the AMP features & enhancements roadmap Jun 1, 2016 by Barry Schwartz Google rarely talks about what is coming, but they’ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.

7. Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months Jun 1, 2016 by Barry Schwartz The speed of your mobile pages currently doesn’t impact your mobile rankings, but soon it may, says Gary Illyes of Google.
   

From Around The Web:

1. How to Measure the Value of Your Content: Three Sets of Metrics, www.marketingprofs.com

2. The Limits of Analytics, www.webanalyticsworld.net

3. Google Home privacy, Business Insider

4. Sundar Pichai stays diplomatic about Google building its own phones, techcrunch.com

5. 4 Things That Work More Often Than Not For Mobile Landing Pages, conversionxl.com

6. Advice for New UX Designers, www.uxmatters.com

7. Wayfair Unveils Proprietary Display Advertising Platform, www.wayfair.com

8. Alexa could be the 4th pillar of Amazon, says Jeff Bezos, VentureBeat

9. Bombora and Sales Inside to drive intent data-driven decisions, bombora.com

10. Brandnew IO launches influencer marketing platform, venturebeat.com

11. 7 Online Marketing Tools You Need to Master in 2016, www.blogherald.com

12. Facebook’s using its muscle to remake the ad tech world, digiday.com

13. The disruptive effects of accelerating waves of marketing technology, chiefmartec.com

14. Inc. Reimagines App, Modeling Success of Fast Company, blogs.adobe.com