MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & mo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land

Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated Sep 6, 2016 by Barry Levine A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
Amp up your skills with an SEO or SEM workshop Sep 6, 2016 by Marketing Land Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’ Sep 2, 2016 by Barry Levine Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016 Sep 6, 2016 by Digital Marketing Depot As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12 […]