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MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement &

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled garden and more data on what content people like to consume.

  2. Reactful offers web optimization platform to stimulate visitors’ behavior Aug 23, 2016 by Barry Levine New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form.

  3. The art of content creation and the science of measurement Aug 23, 2016 by Jim Yu Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.

  4. Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app Aug 23, 2016 by Barry Levine Deep-linking company says the new products are the most complete solutions for those paths.

  5. SMX East early bird rates expire Saturday. Register now! Aug 22, 2016 by Marketing Land Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no-brainer. Early bird rates expire Saturday — register for an All Access Pass and save $200 compared to on-site rates. Register now!

  6. Google shares tips on using AMP for e-commerce Aug 23, 2016 by Barry Schwartz Google documents how to make your e-commerce site AMP-ready.

From Around The Web:

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