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MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web cr

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.

  2. Google launches AdSense Labs for publishers to test new features Jun 22, 2016 by Ginny Marvin Inline ads and Show fewer ads are the first tests available in AdSense Labs.

  3. Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format Jun 22, 2016 by Tim Peterson For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.

  4. Google Analytics adds hacked spam webmaster notifications alerts Jun 21, 2016 by Barry Schwartz Now you can get some of your Google Search Console alerts directly in Google Analytics.

  5. Do you need a marketing automation platform? Jun 22, 2016 by Digital Marketing Depot If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide” is your source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: comprehensive self-assessment of your organization’s […]

  6. DeepCrawl web crawler is now integrated with content intelligence platform Conductor Jun 21, 2016 by Barry Levine The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.

From Around The Web:

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