Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Parse.ly now provides site and app publishers with full raw data Aug 18, 2016 by Barry Levine Its new Data Pipeline delivers the info behind its existing dashboard and API.
Like Moz, Raven Tools refocuses on its first love: search Aug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
How to find the right analytics for the right marketing job Aug 18, 2016 by Alan K’necht Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
What is marketing automation? Aug 17, 2016 by Digital Marketing Depot Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though.
WordPress releases 4.6, with faster theme & plugin management Aug 17, 2016 by Matt McGee Latest CMS update now available for download or updating via WordPress dashboard.
Drive unified digital customer experiences with better technology strategies Aug 17, 2016 by Digital Marketing Depot Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports […]
From Around The Web:
Buy and Build Your Way to a Modern Business Analytics Platform, www.cmswire.com
Amazon experiments with tech teams consisting entirely of part-time employees, with full benefits, www.geekwire.com
8 tips for designing a chatbot avatar, venturebeat.com
Official Usability, User Experience And User Interface Guidelines From Companies (2016), usabilitygeek.com
Amazon Launches Alexa-Based Connectivity in Hyundai Genesis, adage.com
Advertising Evolves to Recognize People, Not Devices, www.cmswire.com
Euclid Analytics Announces Euclid Traffic for People Counting; Teams Up With Leading Manufacturer Xovis, www.marketwired.com
GMobi Acquires Leading Performance Mobile Advertising Platform MassiveImpact, www.prnewswire.com
3 Ways Technology is Transforming Marketing, blog.marketo.com
Consolidating point solutions with a hub in your marketing stack?, chiefmartec.com
CRM: A Philosophy That Goes Beyond Data, Technology And Channel, adexchanger.com
Five pioneering examples of how brands are using chatbots, www.econsultancy.com
Inside the tech company powering 50 brands’ augmented reality apps, digiday.com
Facebook is building its own Steam-style desktop gaming platform with Unity, techcrunch.com
Facebook’s Artificial Intelligence Research lab releases open source fastText on GitHub, techcrunch.com
Will Facebook’s artificial image creation solve our stock photo woes?, www.econsultancy.com
Commentaires