Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Oracle launches ‘largest B2B audience data marketplace’ Aug 17, 2016 by Barry Levine The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet.
Predictive scorer Infer unveils ‘first account-based behavior scoring’ Aug 17, 2016 by Barry Levine The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based targeting.
Amobee Triggers activates campaigns based on a mix of online & offline signals Aug 17, 2016 by Ginny Marvin Advertisers can set triggers to serve ads in real-time based on both contextual signals as well as custom insights into consumer sentiment.
3 tips for embracing martech Aug 17, 2016 by Mary Wallace Change isn’t easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
From Around The Web:
404 to 301 Plugin Considered Harmful, www.wordfence.com
Photoshop Etiquette For Responsive Web Design, www.smashingmagazine.com
WordPress 4.6 “Pepper” Release, www.wpexplorer.com
Cuebiq and MediaMath Enter Data Partnership, www.adotas.com
How to build a chatbot your users will love, venturebeat.com
Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech, adexchanger.com
Marketing Automation Keeps You Ahead of the Buying Cycle, www.cmswire.com
Why Marketers are Choosing Self-Service Technology over the Mega Vendor Marketing Cloud, www.martechadvisor.com
Winter Is Coming To Ad Tech: Obliteration Not Consolidation, adexchanger.com
All You Need to Know About App Indexing, www.searchenginejournal.com
The Next Big Mobile Ad Platform, adage.com
Twitter’s Crashlytics can now track out-of-memory iOS app crashes, venturebeat.com
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