Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.
Mobile marketing platform Tune opens up a Multiverse Jul 28, 2016 by Barry Levine New free tool shows return-on-ad-spend along with attribution data.
Google iOS app gets better listening skills for voice searches & newly added features Jul 27, 2016 by Amy Gesenhues Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
From Around The Web:
9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code, blog.kissmetrics.com
Pros and Cons of Using HTTPS for Small Businesses, www.searchenginejournal.com
Google launches Docs and Sheets add-ons for Android; could come to iOS next, venturebeat.com
MyScript Launches Interactive Ink for Software Developers and OEMs, myscript.com
10 things I learned raising £1m VC for my martech startup, econsultancy.com
How to Captivate Your Audience with an Interactive Video Wall, www.cmswire.com
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