Mar 28, 20162 min read

MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Olapic acquires Piqora to boost its visual marketing platform Mar 25, 2016 by Tamar Weinberg Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.
Report: Google working on its own version of Amazon Echo Mar 25, 2016 by Greg Sterling If the device is released, one question is how it would handle search results and whether it would include ads.
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform Mar 25, 2016 by Barry Levine Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.
New report: Almost all bad bots are highly sophisticated and hard to detect Mar 25, 2016 by Barry Levine According to anti-bot service Distil Networks, 88 percent of all malicious bots are now “advanced persistent bots.”