Oct 16, 20152 min read

MarTech Today: Not Enough Investment; Store-Visit Metrics for TV & Hidden Google Search Data

Here’s our recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough Oct 14, 2015 by Matt McGee Budget concerns, difficulty of implementation are main things holding back U.S. marketers from employing the latest marketing technologies.
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV Oct 15, 2015 by Greg Sterling Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media, such as out-of-home, direct mail and television.
Google Analytics Search Console Queries Report Now Hiding Query Data Oct 15, 2015 by Barry Schwartz The only Google report that shows webmasters their keyword data is now showing “not set.” We hope this is a bug with the Google Search Console Analytics integration.
Technology In The Service Of Marketing — Join Us For MarTech Next Tuesday! Oct 15, 2015 by Marketing Land Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences.