Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google: Next Penguin Update Should Happen By End Of 2015 Oct 29, 2015 by Barry Schwartz Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year.
SEMPO Releases State Of The Industry Report 2015 Oct 29, 2015 by Ginny Marvin The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.
Unmetric Unveils Prediction Engine For Social Posts Oct 29, 2015 by Barry Levine Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.
Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers Oct 29, 2015 by Barry Levine Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics.
Visualizing SEO: Why Visualizing SEO Data Matters Oct 29, 2015 by Janet Driscoll Miller Columnist Janet Driscoll Miller discusses the importance of data visualization and shows some of her favorite tools for the job.
How RankBrain Changes Entity Search Oct 29, 2015 by Kristine Schachinger Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.
Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects Oct 29, 2015 by Barry Schwartz After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.
Enterprise Call Analytics Platforms — New Marketing Intelligence Report Oct 28, 2015 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.
From Around The Web:
Still fuming over HTTPS mishap, Google makes Symantec an offer it can’t refuse, Ars Technica
Another UDRP FAIL! As Panel Refuses to Transfer a Domain Used for Phishing, www.thedomains.com
Analysing Amazon’s palliative approach to fake reviews, econsultancy.com
Tictail’s In-App Messaging To Bring Real Customer Service To Online Shopping, www.fastcompany.com
Act-On announces new CEO, press.act-on.com
The Story Behind Opentopic’s Collaboration with IBM Watson, medium.com
5 Tips for Smoother Marketing Tech Implementations, www.chiefmarketer.com
Breaking Free of the Ad Tech Echo Chamber, adexchanger.com
Marketing Automation: Do You Need It?, pushingsocial.com
Predictive Marketing Will Be Key Piece of Technology Stack, www.emarketer.com
Venture capital gives ad tech the cold shoulder, digiday.com
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