Here’s our recap of what happened in marketing, as reported on Marketing Land and other places across the web.
From Marketing Land:
Is The Next Marketing Technology Wave All About Better Creative? Dec 4, 2015 by Erika Trautman As new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve.
Facebook Tweaks News Feed To Serve Only The Best Viral Stories Dec 4, 2015 by Martin Beck Update will push down viral stories that people don’t want to see, based on surveys of “tens of thousands” of people a day.
Here’s Why Site Search Is Not Just A Smaller Google Search Dec 4, 2015 by Barry Levine They’re “totally different universes,” says the CEO of site search provider Swiftype.
MarTech Landscape: What Is Marketing Automation Software? Dec 4, 2015 by Claire Schoen Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform.
Google Local One Box Details Removed From Web Search Listings Dec 4, 2015 by Barry Schwartz Was it a bug or a feature change? Google no longer shows local data in the main search results snippets.
From Around The Web:
Jared Feldman of Canvs Fast Forwards Social Sentiment Analytics, www.cmswire.com
EFF’s free HTTPS tool ‘Let’s Encrypt’ enters public beta, thenextweb.com
17 Free Photoshop Templates for Google Display Ads, blog.adstage.io
ICANN security advisor predicts hundreds of new gTLDs will go dark, domainincite.com
For The Good Of Tech, techcrunch.com
The real ad tech unicorns: Firms run by women, digiday.com
Your Apps Are Hanging With Bad Actors, www.cmswire.com
Adobe And Videology Tackle Streaming Video Sales Hurdles, adexchanger.com
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