Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Confirmed: New AdWords interface rolling out to more users Aug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users.
SEO and the CMO: Communication and board room metrics that matter Aug 10, 2016 by Jim Yu Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
Google remarketing lists for search ads make their way to Google search partners Aug 9, 2016 by Greg Finn RLSAs are headed outside of Google websites and into the wide world of Google search partners.
From Around The Web:
Why Personalization Is Key for Content Marketing, www.emarketer.com
Act-On Gets ‘Social’ With Advanced Engagement and Analytics, press.act-on.com
Matomy’s MobFox Partners with Pixalate to Increase Transparency & Quality Results for Programmatic Advertising, www.prweb.com
Acquisitions of Digital Agencies, Ad-Tech Firms Surge, adage.com
Building Blocks: Roger Chiocchi, CEO at RFPalooza Talks Marketing Tech, www.martechadvisor.com
How Marketers Can Benefit from Automating Content Creation, www.emarketer.com
Marketing technology as a strategic asset and executive unicorns, chiefmartec.com
No, CMOs Should Not Think Like CTOs, adexchanger.com
The Biggest Tech Challenges of Today’s Digital Publishers, www.marketingprofs.com
If Reported.ly folds, social media will lose an important gatekeeper, Poynter Online
New Publisher Tools for 360 Video, media.fb.com
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