Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Data Show Dramatic Shifts In Mobile Operating System Share Over Time Jan 8, 2016 by Greg Sterling The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.
Making The Most Of Google Analytics Audiences Within Your Search Campaigns Jan 8, 2016 by Laura Collins Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.
Wanted: Session Ideas For SMX Advanced 2016 Jan 7, 2016 by Chris Sherman We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle June 22–23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]
From Around The Web:
How machine learning is changing online retail for good, econsultancy.com
19 Free Tools for Email Marketing, www.practicalecommerce.com
Ad Executives Scout Out Latest Tech at CES for Marketing Inspiration, www.wsj.com
How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle, www.adweek.com
Google teams up with Lenovo on smartphone with Project Tango’s augmented reality, VentureBeat
How To Build A Mobile App In 12 Easy Steps, www.biznessapps.com
Malicious apps in Google Play made unauthorized downloads, sought root, arstechnica.com
Microsoft is building its own SIM card for Windows, www.theverge.com
Why other location-based technologies could steal beacons’ thunder in 2016, www.mobilecommercedaily.com
YouTube Will Join Netflix And Amazon With Support For HDR Video, techcrunch.com
Comments