MarTech Today: mNectar Expands, Connecting Demographics To Search & EU/US “Privacy Shield

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission Feb 29, 2016 by Barry Levine San Francisco-based company has launched Spectra, which can now stream over 3G/4G/EDGE connections in addition to the previously supported WiFi.
Connecting Demographics To Search Queries Feb 29, 2016 by Andrew Ruegger Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe Feb 29, 2016 by Greg Sterling Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic.
News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers Feb 26, 2016 by Barry Levine The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search Feb 29, 2016 by Wesley Young Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.