Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Microsoft buys LinkedIn for $26.2 billion Jun 13, 2016 by Greg Sterling Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
Someday, this story may be written by a computer Jun 13, 2016 by Barry Levine Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more Jun 13, 2016 by Matt McGee In our latest weekly video show, we talk about paid search adds in Apple’s App Store, Snapchat’s contrarian view about using sound in videos and more.
Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.
From Around The Web:
Predictive Analytics for B2B Sales and Marketing has Certainly Crossed the Chasm, www.martechadvisor.com
Salesforce.com Inc hires prominent hacking expert Trey Ford, www.reuters.com
Satya Nadella email to employees on acquisition of LinkedIn, news.microsoft.com
10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers, conversionxl.com
Four Web Development Technologies That Marketers Need to Know Now, www.marketingprofs.com
The Upside of Darwinian MarTech Soup, www.cmswire.com
Yahoo is killing its old Messenger app on August 5, venturebeat.com
Digital Video Can’t Thrive Until We Resolve Its Data Challenges, adexchanger.com
GE gets aboard the Facebook Live bandwagon, digiday.com
Why VR is the next big thing for brands, techcrunch.com
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