Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.
Everything you need to know about marketing automation platforms in one report Sep 14, 2016 by Digital Marketing Depot B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and more.
AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus Sep 14, 2016 by Ginny Marvin It remains unclear if the ad blocker’s controversial ad exchange will get off the ground.
Connecting the dots: How the customer data platform solves what ails marketers Sep 14, 2016 by Josh Manion How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.
Now you can move Google Analytics properties to other accounts in two steps Sep 14, 2016 by Ginny Marvin The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads Sep 14, 2016 by Ginny Marvin The new version is aimed at delivering higher-value customers to app marketers with machine learning.
Salesforce opens up Lightning Bolt portal templates for specific business needs Sep 14, 2016 by Barry Levine The new offerings build on last year’s launch of its Community Cloud template.
From Around The Web:
Easy Ways to Improve Your WordPress Blog for Free, www.wpexplorer.com
Creating Websites With Dropbox-Powered Hosting Tools, www.smashingmagazine.com
Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy, conversionxl.co
Absolutdata Launches Powerful Artificial Intelligence (AI) Based Tool that Makes Sales Teams More, www.prnewswire.com
3 tips for marketers on building your first chatbot, venturebeat.com
The 6 Critical Steps When You License Any New Marketing Software, www.convinceandconvert.com
The Coming Ad Tech Renaissance Will Be Fueled By Chinese Money, adexchanger.com
Three big problems with marketing automation rules (and how to solve them), www.econsultancy.com
Three Marketing Automation Fails You’re Committing Today, www.marketingprofs.com
6 Click-to-Text Tools for Local Businesses, streetfightmag.com
Google AMP: Ready Your Website, But Keep the Smartphone App (For Now), www.cmswire.com
How to get started with Accelerated Mobile Pages, webmasters.googleblog.com
Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality, abcnews.go.com
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