Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
YouTube adds mobile live-streaming to catch up to Facebook, Periscope Jun 23, 2016 by Tim Peterson YouTube Live isn’t all that different from Twitter’s Periscope or Facebook Live, but its execs claim it’s faster and more reliable than its rivals.
Facebook is getting closer to putting ads in Live videos Jun 23, 2016 by Tim Peterson At VidCon, Facebook’s video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live “over the next couple months.”
Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
From Around The Web:
Bring Your Marketing Analytics Into the 21st Century, thedma.org
No More Manual Marketing Data Analysis: There Is a Better Way, www.tune.com
Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life, www.adweek.com
A Designer’s Guide To The $15 Billion Artificial Intelligence Industry, www.fastcodesign.com
The automation of design, techcrunch.com
23 Must-Have Tools for Your Marketing Stack, blog.kissmetrics.com
As ad tech consolidates, business models shift, digiday.com
Glass support website finally confirms ‘Glass: Enterprise Edition’ name, add-on battery pack, 9to5 Google
Live-streams of Sit-In Mark Defining Moment for Social Video, adage.com
Native video is the next big ad format, just ask Facebook, digiday.com
Snapchat has quietly introduced the world to augmented reality, qz.com
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