Aug 5, 20161 min read

MarTech Today: Location intelligence enters mainstream, 6 content management systems compared &

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl tools designed for marketers, not developers or IT departments.
Data and tag management: the DNA of marketing personalization Aug 4, 2016 by L. Erik Bratt Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.
Google Analytics launches Demo Account for learning & training Aug 4, 2016 by Ginny Marvin Demo Account is populated with real data from Google’s e-commerce store and accessible to all users.
6 top content management systems compared Aug 3, 2016 by Digital Marketing Depot If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers. The white paper covers: why you need a CMS; comparison of the top six CMS platforms; […]