Jun 10, 20162 min read

MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store &#0

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
Google Analytics begins breaking out iOS traffic by model (when it can) Jun 8, 2016 by Matt McGee When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report.
Improve the customer experience by understanding customer-managed journeys Jun 8, 2016 by Digital Marketing Depot Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey.
Yandex updates their version of PageRank named Thematic Index of Citation (TIC) Jun 9, 2016 by Barry Schwartz The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.
Apple gets into the SEM business with paid-search for app developers Jun 8, 2016 by Greg Sterling The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.