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Writer's pictureFahad H

MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for tar

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format Jun 16, 2016 by Barry Levine The wrapped video/still can then be served through a brand’s regular ad ecosystem.

  2. How to quickly find and export all subdomains indexed by Google Jun 16, 2016 by Max Prin Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.

  3. 4 reasons to love the Marketing Technology Landscape supergraphic Jun 16, 2016 by Erik Matlick With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.

  4. Taykey opens Trends Advertising targeting to programmatic Jun 16, 2016 by Ginny Marvin Advertisers can combine cookie-based audiences with Taykey’s real-time trends data to automatically target audiences reading and sharing relevant content.

  5. Why location is the hottest topic in digital marketing right now Jun 15, 2016 by Greg Sterling Location data offer a goldmine of insights that marketers cannot afford to ignore.

From Around The Web:

  1. Google opens a Research Center in Europe, techcrunch.com

  2. Mark Zuckerberg’s foundation is investing millions in Nigeria’s Andela coder training center, qz.com

  3. Pinterest Acquires Team That Built Fleksy Inc., www.wsj.com

  4. Give Me Some Love: Ad Tech & Maslow’s Hierarchy of Needs, www.cmswire.com

  5. Marketing tech company Performance Horizon raises $15.4M, techcrunch.com

  6. The ripple effect of a market correction in adtech, venturebeat.com

  7. The Secret Life of Brands: What Image-Recognition Technology Reveals, www.adweek.com

  8. What You Need to Know about Apple’s Massive iOS 10 Release, 3qdigital.com

  9. Facebook rolls out a new look for Messenger, techcrunch.com

  10. 9 Visual Tools to Create Awesome Social Media Images, www.socialmediaexaminer.com

  11. Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social, www.adweek.com

  12. The future of VR lies with collaborative experiences, www.mobilecommercedaily.com

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