Aug 29, 20162 min read

MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call d

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.
Compare 16 leading local marketing automation tools Aug 26, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.
Every call is becoming data: Rich customer data revolutionizes call analytics Aug 26, 2016 by Andrew Osmak Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
The SEM automation primer Aug 26, 2016 by David Fothergill Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.