Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
In time for summer, Informatica opens its Marketing Data Lake May 25, 2016 by Barry Levine The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.
Study: smartphone location only accurate to within 93 feet May 25, 2016 by Greg Sterling The report says data reflect bottom line for mobile location accuracy across the industry.
A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand May 25, 2016 by Amy Gesenhues CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.
Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report] May 25, 2016 by Greg Sterling The virtual assistant revolution is ushering in the next era of search.
From Around The Web:
Does Data Analytics Help Deliver Superior Customer Experiences?, www.emarketer.com
Get Ready for Predictive Content Analytics, www.cmswire.com
Apple Opening Siri, Developing Echo Rival, www.theinformation.com
Yahoo Participates in Capitol Hill Encryption Panel, yahoopolicy.tumblr.com
Building Blocks: Michele Dambach, Digital Marketing Manager at MedReps Talks Marketing Tech, www.martechadvisor.com
Tools, Technology Are Musts to Advance B2B Account-Based Marketing, www.emarketer.com
Google Steps Up Pressure on Partners Tardy in Updating Android, Bloomberg
Menus, sharing, and dynamic CSS classes in AMP, amphtml.wordpress.com
Why bots won’t replace apps anytime soon, venturebeat.com
Twitter open-sources Heron, its real-time stream-processing engine, venturebeat.com
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