Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers Jun 15, 2016 by Barry Levine Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media planning.
Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done Jun 15, 2016 by Barry Levine To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics.
Taboola teams with AppNexus to sell native placements programmatically Jun 15, 2016 by Ginny Marvin The deal opens up Taboola’s native ad inventory to programmatic buyers using the AppNexus DSP.
Twitter will let brands target ads based on the emojis people use ????? Jun 15, 2016 by Tim Peterson Twitter’s move to allow brands to target ads based on the emojis included in tweets isn’t so weird if you consider emojis another type of keyword.
Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months Jun 15, 2016 by Tim Peterson Facebook is finally putting a number on how many people use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data Jun 15, 2016 by Ginny Marvin Publisher Addressable Marketplaces said to be the first to offer people-based targeting and measurement across a network of premium publishers.
Facebook VP: 5 years from now, your News Feed will be “probably all video” Jun 14, 2016 by Matt McGee Facebook’s Nicola Mendelsohn says the service is seeing fewer text posts and predicts that the News Feed could be “all video” in five years.
How to quickly find and export all subdomains indexed by Google Jun 15, 2016 by Max Prin Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
From Around The Web:
Can Apple Think Outside the Device?, www.nytimes.com
Designing Modular UI Systems Via Style Guide-Driven Development, www.smashingmagazine.com
Email Marketing Tops Advertisers’ Software Must-Have Lists, www.emarketer.com
The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer, blog.bufferapp.com
AppLift Announces DataLift 360, Uniting the App Marketing Process Across the Entire App Lifecycle, www.marketwired.com
Best of Breed Tech Fuels High Growth, blog.marketo.com
Android Facebook Messenger Users Can Send, Receive SMS Messages, www.adweek.com
Apple will require HTTPS connections for iOS apps by the end of 2016, TechCrunch
Mobile Marketing: What Artificial Intelligence, Messaging, Bots, and Smart Matter Will Change, www.tune.com
Safari in macOS Sierra Deactivates Flash and Other Plug-ins By Default, www.macrumors.com
Day in the Life: What BuzzFeed’s VR expert does, digiday.com
What’s the optimum length for my online video?, econsultancy.com
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