Jul 28, 20161 min read

MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal &#0

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from ad blockers.
Pokémon Go, augmented reality and the future of local marketing Jul 27, 2016 by Brian Smith What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad Jul 26, 2016 by Barry Levine This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.
SEO requirements for a new website platform Jul 27, 2016 by Clay Cazier Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore Jul 27, 2016 by Barry Schwartz Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.