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Writer's pictureFahad H

MarTech Today: Hashtag sites, Google’s Optimize 360 & voice search explosion

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags Jun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile users control their info overload.

  2. Facebook’s web app-like Canvas ads can now run as organic Page posts Jun 20, 2016 by Tim Peterson Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.

  3. Facebook keynote opens Marketing Land’s Social Pro conference Jun 20, 2016 by Matt McGee Wei Kuan Lum, Facebook’s Head of SMB Business Marketing, to talk about where the company is headed and what it’ll mean and offer for marketers.

  4. [WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more Jun 20, 2016 by Matt McGee Will Facebook’s News Feed someday be all video? Will Siri’s move to desktop impact Google? Will Microsoft and LinkedIn be a good marriage? Those topics and more are discussed in our latest weekly video show.

  5. Google’s Optimize 360 creates exciting opportunities for testing & personalization Jun 20, 2016 by Nick Iyengar Google’s Analytics 360 Suite offers a bevy of new solutions for enterprise marketers. Columnist Nick Iyengar walks you through his favorite, Optimize 360, and explains how to get started and what it can do for you.

  6. LISTEN: SocialPro Conference Preview Podcast Jun 20, 2016 by Marketing Land Marketing Land’s Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st.

  7. The voice search explosion and how it will change local search Jun 20, 2016 by Wesley Young Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

From Around The Web:

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