Dec 8, 20152 min read

MarTech Today: Google’s Rich Snippets, Dynamic Number Insertion & Site Migration

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal Dec 7, 2015 by Barry Schwartz Google’s book an appointment, place an order or make a reservation rich snippet markup was available on Friday but then removed over the weekend.
Data & Analytics In 2016: Superstar Industry Experts Weigh In Dec 7, 2015 by David Booth What’s in store for data & analytics in the coming year? Columnist David Booth asks well-known experts — Justin Cutroni, Jim Sterne, Daniel Waisberg and more — for their 2016 predictions.
Don’t Procrastinate — SMX West Rates Increase Next Week Dec 7, 2015 by Marketing Land You can register for SMX West any time and get the latest SEO and SEM tactics. But why wait? Register now and save $300. Join us for the most comprehensive search engine marketing conference anywhere. You get three days of tactics, hacks and strategies that will improve SEM and SEO performance.
Unlocking The Hidden Value Of Dynamic Number Insertion Dec 7, 2015 by CJ Arseneau Columnist CJ Arseneau explains how marketers can take advantage of dynamic number insertion technology, or keyword-level call tracking, to increase lead generation and caller engagement.
Site Redesign & Migration Tips To Avoid SEO & UX Disasters Dec 7, 2015 by Modestos Siotos Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.