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MarTech Today: Google’s new website tool, Localytics’ Places & Facebook’s Dee

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google has a new tool for small businesses to check how well their websites score Jun 2, 2016 by Barry Schwartz Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is.

  2. Using data science to improve your enterprise paid search marketing results Jun 2, 2016 by Travis Wright As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend.

  3. Localytics pushes Places notifications as key to personalization, mobile engagement Jun 1, 2016 by Greg Sterling The range of use cases for location is much broader than most mobile marketers recognize.

  4. Facebook’s DeepText has “near-human” understanding of people’s posts Jun 1, 2016 by Tim Peterson Facebook’s DeepText uses artificial intelligence techniques to understand text with “near-human” accuracy and quickly learn new languages and slang.

From Around The Web:

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