MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of ‘Google Assistant’ creates a differentiated experience.
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins Sep 21, 2016 by Todd Saunders In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
Everything you need to know about Google’s ‘Possum’ algorithm update Sep 21, 2016 by Joy Hawkins Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
Google AMP error report in Search Console scans for errors differently now Sep 21, 2016 by Barry Schwartz You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing.
Google will show AMP URLs before App deep link URLs in mobile results Sep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website.