Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google will build its own Daydream VR headset & controller May 19, 2016 by Danny Sullivan While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make their own to work with Daydream.
Nuzzel launches “first network of newsletters” May 19, 2016 by Barry Levine Social news service offers free content curation tool for email newsletters and hopes to leverage not-yet-launched network effects.
Taykey unveils a free online trend-watcher May 19, 2016 by Barry Levine Called Trend Pulse, it shows trends in four categories, changed daily.
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud May 19, 2016 by Barry Levine Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.
Google’s new Instant Apps promise an “install-free” experience May 18, 2016 by Greg Sterling Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.
Bing launches UET Tag Helper, a troubleshooting Chrome extension May 19, 2016 by Ginny Marvin Now quickly check if UET tags are set up correctly without having to wait for validation in the UI
Move over, text ads: How data feeds are driving new search experiences May 19, 2016 by Christi Olson Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
Google says 20 percent of mobile queries are voice searches May 18, 2016 by Greg Sterling Voice search growing as virtual assistant market heats up.
From Around The Web:
Improve Your Web Analytics Data Quality, www.blastam.com
Leveraging the Power of Predictive Analytics to Control Churn, www.cmswire.com
Alphabet CEO Larry Page defends Android’s use of Java APIs in court, techcrunch.com
Google’s CEO sums up his AI vision: “Hi. How can I help?”, www.cnet.com
Microsoft has its own ‘Bing Assistant’ bot in the works, www.zdnet.com
Google’s Secret Weapon Against Amazon Echo? Just Being Google, www.fastcodesign.com
Full Circle Insights Launches Campaign Attribution, www.prnewswire.com
Adobe Launches Spark: Visual Storytelling Apps for Everyone, spark.adobe.com
Criteo Helps Marketers Boost Incremental Sales with Dynamic Email Retargeting, www.criteo.com
Swirl’s New Mobile Presence Management and Marketing Platform Helps Brick and Mortar Retailers Better Compete with Amazon, www.swirl.com
The $0 Marketing Stack: 41 Free Services and Tools, www.searchenginejournal.com
Comments