MarTech Today: Geomagnetic Positioning, Automatic Personas & Top Website Tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Geomagnetic Platform IndoorAtlas Does Extensive Deal With Yahoo Japan Mar 1, 2016 by Greg Sterling Company enables indoor location and proximity marketing by reading and mapping magnetic fields.

2. Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video Mar 1, 2016 by Tim Peterson Facebook will start ranking live videos higher in its news feed while those streams are taking place.

3. Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2 Mar 1, 2016 by Barry Levine Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating.

4. Meet the MarTech Speakers: Barre Hardy Mar 1, 2016 by Marketing Land Improving Marketing Efficiency Through Agile Transformation

5. Top 7 Must-Have Tools For Website Owners Mar 1, 2016 by Jordan Kasteler Looking to improve your website or just getting started with creating one? Columnist Jordan Kasteler outlines his favorite tools that will help your website meet your marketing goals.

6. What Does Your Marketing Technology Stack Look Like? Mar 1, 2016 by Marketing Land Enter a visual representation of your company’s marketing platforms to win a “Stackie” Award, to be presented at the MarTech Conference March 21–22, 2016.

7. LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads Mar 1, 2016 by Tim Peterson Advertisers can upload lists of up to 30,000 companies, and LinkedIn will target ads to those companies’ employees.

8. Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas Mar 1, 2016 by Barry Levine The personas are used to find decision-making individuals at targeted companies.

9. Here Are The Top 7 Reasons You Should Attend MarTech Feb 29, 2016 by Marketing Land MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you.

10. Customer Match: Common Questions & How To Answer Them Mar 1, 2016 by Laura Collins Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.

From Around The Web:

1. Google invests $30 million in European news tech companies, techcrunch.com

2. More than 11 million HTTPS websites imperiled by new decryption attack, Ars Technica

3. Microsoft’s Experimental Keyboard Aims To Solve A Major Mobile UX Problem, www.fastcodesign.com

4. Smart UX: Use Cases, usabilitygeek.com

5. 3 ways retailers are improving their mobile apps, digiday.com

6. How To Use 3rd Party E-commerce Platforms To Boost Your Revenue, blog.crazyegg.com

7. Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce, www.smashingmagazine.com

8. More innovation brings more security so for today, let’s raise the bar with Gmail DLP, googleforwork.blogspot.com

9. North Plains Systems launches Xinet 18.1, www.realwire.com

10. Rocket Fuel’s Demand Side Platform Dramatically Boosts Performance for AUDIENCEX Clients, rocketfuel.com

11. Unmetric Integrates With Oracle Social Cloud to Provide Competitive Insights for Social Enabled Enterprises, www.prweb.com

12. Marketing technology is a mess, so MyStacks launches to make sense of it, venturebeat.com

13. How Data Is Poised to Significantly Transform Local Marketing, streetfightmag.com

14. Celebrating 3 years of Twitter Ads API innovation, Twitter Blog

15. Facebook Announces Worldwide F8 Meetups, developers.facebook.com

16. Google adds Virtual Reality section to Google Store; starts selling Cardboard compatible viewers in the US, ausdroid.net